The UX Quiz Results
Congratulations on completing our UX Quiz!
Here are the right answers:
1. What is 'A/B testing'?
If you answered 'Conducting a test to rate the success of two types of design, design A and design B', you are right of course, and here's Wikipedia's explanation why: A/B testing is a controlled experiment with two variants, A and B. the goal of A/B testing is to identify changes to web pages that increase or maximize an outcome of interest. Here's an example of A/B testing on a website. By randomly serving visitors two versions of a website that differ only in the design of a single button element, the relative efficacy of the two designs can be measured.
2. How many testers do you need in order to find 85% of your site's UX problems?
If you answered '5', you were right. Nielsen explain it in depth, but the basic idea is pretty simple - above 5 users you're getting very little new information... Think twice if you really need to conduct more user tests or rely on additional sources of information to get inputs that will enable you to improve your site (e.g. HotJar or ClickTale that will generate hitmaps, Woopra or MixPanel for users statistics, etc.)
3. Which field/s should the UX designer master?
The right answer is of course 'All of the above'. A UX designer should master all of these fields. I have written a Blog post about it, which you are welcome to read.
4. Which is most important to a UX designer?
The right answer is 'Pleasing the stakeholders of the strategy that was originally set out in the kick off meeting'. Of course in the short term, pleasing the boss / client / team are important, but in the long term, helping the client achieve the right business goals, is more important than anything - even at the expense of the product user's happiness. We often prolong and even make the user experience harder (and even use 'dark UX patterns'), to help our client convert the users from Free to Premium. Understanding the right balance, and knowing how to do it seamlessly, is part of the art of being an outstanding UX designer...
5. When should a UX design process be implemented?
The right answer is 'Before, during and after a project and then repeated as many times as necessary'. UX design is not a plug in that can be added when the developer needs icons or layouts. It's the way the product works, and generates its revenues. It is crucial to understanding the most basic question of product-market fit.
6. What is "Starbucks testing"?
The correct answer is 'Guerrilla testing whereby you simply grab five people from your office, offer them coffee & ask for some quick feedback'. We often employ simple 'guerrilla' tactics, like paper mock-ups, and fake sites, just to get feedback and validation statistics from users and colleges.
7. What is Fitts’s Law?
The right answer is 'A descriptive model of human movement'. Fitts's law is a predictive model of human movement that predicts that the time required to rapidly move to a target area, is a function of the ratio between the distance to the target and the width of the target.
Fitts's law is used to model the act of pointing, either by physically touching an object with a hand or finger, or virtually, by pointing to an object on a computer monitor using a pointing device.
As we're moving from computers' GUI to mobile screens' touch, and even to Head Mount Devices (that support 3D and augmented reality), this model becomes more and more important.
What does my score mean?
If you scored a low score, you're just entering the exciting world of UX, and there is so much to learn... You are welcome to sign up to our newsletter, take part in our UXRay events and learn as much as you can about this field. You'll probably appreciate a seasoned UX mentor that could guide you in the processes of UX strategy and design, and if you have a product that you feel is not performing at its best, you are more than welcome to contact us for further consultation.
If you scored a high score, you're already familiar with UX principals, yet you can appreciate the hard work that is needed for an outstanding product UX, and its impact on your company's performance. There's nothing wrong in 'hardening' your product / UX teams with a veteran UX consultant, that could bring innovative work methods and insights that could push your product to the edge. Start by signing up to our newsletter, to keep you appraised with the latest on design thinking and UX, and when the right time comes, contact us and let's see how could we be of assistance to you.
If you scored a perfect score, you're a true UX champion. Good for you - may there be more like you. Drop us a note - we might need guest lecturers for our students' project presentations in our UX boot camp course (at the miLAB / IDC).