Adding a UX Perspective to Drive Your Business’ Outcomes 

Boaz Rossano

Boaz Rossano founded 2CENTS with Gilad Hellerman during 2008, and this is the 5th startup initiative that he launched and manages, after founding and managing a variety of Internet startups in different fields, from a studio for Interactive Media Design, through an Interactive Ad Agency (DDB Interactive Israel, which is part of the DDB Advertising Global Network), an E-Commerce startup, a UAV training emulation developer, and Netica (all of these businesses were either sold, or merged, to the operations of different companies).

Netica, the company he launched in January 2000, along with Gilad Hellerman, and where he served as a Co-CEO, Marketing and Creative Manager, was purchased by the Pionet Technologies Group, after reaching 28 employees and $3M in annual sales, and Boaz and his partner exited, and moved to consult to Internet startups under the 2CENTS consulting agency, where Boaz brings his rich experience in e-Branding, visual story telling, UX design & product strategy, Internet marketing & strategy, product concept development and product management for the high-tech, media and advertising industries. 

 

Entrepreneurship

In 2011 he founded VideoDubber, a technology startup that develops a technology platform that dubs movies automatically (to 40 different languages), in which he serves as CEO.

 

Community
In 2005 Boaz co-founded the Israeli Community of Designers (the Israeli chapter of ICOGRADA and ICSID) and served as VP of the Graphic Design field till 2007.

Boaz also started several initiatives for the Israeli UX community, e.g. UXRay, a local Israeli community meetup he established with Moran Habib, Ido Dan, Max Bassin, Michal Angel, and Lior Yair.

Here's a short promo from the event:

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Academic Activity
Since 1996, Boaz has also been lecturing in different universities (e.g. Bezalel, Shenkar, HIT, IDC, the Technion, etc.). In 2001 he founded and developed the curriculum of the Interactive Media Design Program in Shenkar College, along with a team of talented teachers, and managed it till 2007.
Between 2008 till 2011 he managed the Visual Communication Design Department at HIT.

Since 2017 Boaz is lecturing at miLAB at IDC, guiding the UX Bootcamp's final projects of the International Program.

Here's a deck of an intro of the course Boaz passed with Daniella Toaf-Lieber at IDC (click here to see it in a new tab):

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Education
Boaz has a B. Des. In Graphic Design from Bezalel Academy, and Executive MBA from the University of Bradford, UK. 

 

For up-to-date details, awards, additional recommendations, etc. please visit the LinkedIn profile ►