As I promised to my newsletter community, I reveal my #1 secret for fixing product’s UX.
I usually call it ‘Dissonance Resolution’ – I review the most basic conversion path within the product, and I challenge the product’s experience with simple, basic questions, e.g.:
What do I need to do in this screen?
If the target audience is the elderly, why does the design use such a small font?
Are all those questions really necessary in this purchase form?
Where is the ‘Buy’ button?
And so on…
Wherever the UX fails (to give a good answer to a question), I suggest solutions, to turn the dissonances into consonances, to achieve a ‘Product Harmony’.
It’s simple, intuitive, and it can be done on any product.
Need some help in getting your product into shape?
Give us a call: 2CENTS.co.il
* Image is based on a real product, and is used under fair use rules. You can buy the real Harmony pills from here: