2CENTS
The service we are offering is a unique consulting service focused around the business model and the product. This service examines the business model in relation to the product, the target audience and the market and tries to help you sync them all up. This consulting service is done in two to three sessions between us and your management team. During each session, you share with us all your knowledge regarding the market, your target audience and your business model. While this sharing is going on, we are conducting a dialog with you while raising problematic issues (or issues that need further clarification and focusing) and sometimes offer different solutions to problems you raise (and during this dialog you get our own '2 cents' opinion).

Our experience tells us that the best ideas and the best clarity is usually obtained during a dialog involving an outside factor. This dialog should bear some criticism but should always be very creative and especially fearless. This is why we focused our service to a limited number of sessions during which you can benefit the most out of our knowledge and experience while keeping us out of the system and the way of thinking we are coming challenge. It is very important to emphasis that our service is a type of brain storming in which we harness our knowledge and experience at your service. This service does not replace any other long term business consulting you might have. The nature of our service and its high cost, makes it difficult for us to provide it over a long period of time in this format since it requires extreme mental resources from us and a very high level of concentration, which can exist only in relatively short bursts.

Product Review
The Product Review service helps companies review their Internet product and align it with their product's business strategy and Web marketing model.
We compare the product (existing or in development) to the competition out there, and evaluate its features to the competitors' offerings.
We evaluate the effectiveness of the product's total user-experience, find its weaker and stronger spots, and suggest ways to fix or improve them.
During this process, we go into the depth of the product, analyze the main user scenarios, check if they enable the business model or obstruct it, and suggest ways to correct them.
Based on our extensive experience in developing many similar products, we compare different technological approaches to the development of the product and its features, and their 'cost' to the budget and deadlines, as well as their affect on the product's user experience.
We help the company prioritize the upcoming features by aligning the features' roadmap with the potential business opportunities, and by that we create a unified road map that has the right balance between operations and marketing, and to which all of the product's stake holders would want to commit.
Finally, we turn this road map into an action plan, assisting the company in assessing the cost and time, it will take to implement the required plan successfully.


Due Diligence
The Due Diligence service is designed for investors aiming to invest in the internet market and want an extra opinion on the validity of the product and its business model and the way it is technologically implemented.
As we have seen hundreds of internet and software products and participated in their development and witnessed their rise (DiskOnKey, Qumranet and others) or fall, we acquired a unique insight on what works in the internet world and how easy it is to develop and protect. We bring this insight and experience while performing the technological and business model due diligence process
During this process we meet with the entrepreneurs, look at their product and hear their offering. Then, we conduct a very open and direct discussion with them regarding their technology, product and business model. Once we have enough information from them we take it offline and do our own research to validate what we heard both in terms of the technology and the competition.
Once we have enough information we have a meeting with the investor and present our findings and recomendations.